The Bookish Fox

You Don’t Have to Be Don Draper

This post is a part of the Double Your Followers blog tour to spread the word about April Bowles-Olin’s upcoming CreativeLive course. Does hearing the word ‘marketing’ make your armpits start to drip with anxiety? Are you terrified of sounding salesy or like you have the personality of a dead blowfish? If so, come join me and 2,500+ entrepreneurs who’re taking April’s latest CreativeLive course, Double Your Followers with Creative Marketing. You can RSVP and watch for FREE. Yep, free. High fives, wildflowers, wine samples. Who doesn’t love free?
As some of you know, I flew out to San Francisco last year to attend April’s CreativeLive courses on creating digital products and making your business uniquely creative. It pretty much changed my life. I learned a ton (including how to make the digital product that I am about to launch…get excited) and, more importantly, met the most AMAZING people (who then introduced me to MORE amazing people…join the love train, everyone). So when April asked her audience to participate in a blog tour for her class on marketing, I knew I had to join. Because, like the Sting song suggests, every little thing she does is magic.

I am especially pumped about this class because marketing is hard. Really hard. Especially if you are just a freelance writer/writing coach/author whose main interest is young adult novels. There isn’t as much interest in hearing about how awesome Me, Earl, and the Dying Girl is and how it will change your life (seriously, go read it) as there might be about a blog post that tells you how to make five figures in a month or get a billion followers on Instagram. What I am trying to talk about does not have much fiscal promise, but, as my Classics professors liked to say, “it is good for your soul.”

It is frustrating to hear Don Draper-esque business coaches (except they rarely wear those suits and smoke) telling me that I have to promise cash for a chance to be heard in the Internet crowd. But not April. She watches out for the artists and creators who just want to make the world a prettier place. She, like Obi Wan Kenobi, gives me hope. She will teach me how I can be heard and how there is hope that I can get people to eventually notice the little novel I am writing. That I can learn non-sleazy techniques and tricks to get teen girls to read my novel. They will pick my book up and hopefully learn that abuse is not ok and sometimes you cannot help people who are being abused. That it is ok to be a strong female and that life is complicated and confusing, but also beautiful. This class will help me be heard so teen girls can also learn to be heard. I am most excited for that.

So, April, to quote another Sting song, “I’ll be watching you.” And I hope those reading this post do too.

This Post Has 18 Comments

  1. YAY YAY YAY! I’m definitely going to miss having you in the studio audience this go around. But, I’m so glad that you’re going to join us virtually.
    Plus, I love the direction of your business. (You know I’m obsessed with young adult fiction so….obviously I’m obsessed with this.) One of the suggestions I’d have for you right away: starting making connections with the Book Tubers on YouTube. Watch their videos and check out where they’re hanging out and you can find out a ton about how to market your stuff to teens.

    THANK YOU for joining the blog tour and helping me spread the word about my course.

    1. April, thank you for the kind words and wonderful suggestion! You are amazing even in comment form. 🙂 I would totally be there if I weren’t getting married in less than three weeks. What I have seen so far is amazing (as usual)! Good luck with the rest of the course, and I am rooting for you.

  2. Awesome!!! I love the little pop culture references… I do that all the freaking time! hehe
    And I LOVE YA fiction, so I’m gonna go have to check out the one you recommended!

    1. I am so excited, Amanda Sue! That book is a lot of fun; I think it is a really unique perspective on death and cancer. I will warn you that the perspective is very authentic for high school boys (at least my fiance told me so), so it can be a bit raunchy. If you ever need another book recommendation, let me know. Also, I love your site. It is one of my recent favorites. 🙂

      1. OH my gosh!!!! I didn’t get a notification that you commented, so I had no idea that you’d come to hang out on my site! <3 Honored.

  3. Hi, Sarah!
    I remember watching you on creativelive last year! I recall that you were adorbs and you cracked me up! How have you been? What is this new digital product you say you’re about to launch? Looking forward to seeing what you’ve done.

    Will I be seeing you live again or in the chat roon this time?


  4. I’m so glad we connected at Creative Live last year! Love this post… especially the reference to April as Obi Wan. 🙂 It’s true!

    1. Sarah, it was so wonderful meeting you, and I am SO grateful for the friendship we have developed. You are amazing!

  5. Sarah I hear you!! Your work is awesome and definitely working with you on my bio was good for my soul and for my business! you remind me of something I read that talked about doing really awesome quality work and that will make you shine. Well you are well on your way in my opinion!!

    1. Kelly, you are too sweet! It was a JOY to work with you. If you need help at all, you can always contact me. I am in your corner. 🙂

  6. Oh my! By this post alone I can already see how great of a writer you are. Seriously, you had me at every word (specially the Sting’s quotes). BTW, nice to meet you! I’m on April’s blog tour as well and I’m looking forward to this bootcamp.

    1. Nice to meet you, Flavia! Thank you for the the compliments on my writing and taste in music. I am excited to virtually take bootcamp with you, and I am honored to be on the blog tour with you. 🙂

  7. I’m bummed that I won’t be in the live audience this time either. It was so cool meeting you in person at the last one! 🙂

  8. Your writing style fascinates me! So good! I bet you did really well on that portion of the marketing personality quiz in today’s opening class. Keep quoting the Sting songs as they absolutely apply! April is Magic, and I’ll be watching her for sure!

    1. Thank you for the sweet compliments! I am glad to find another Sting fan. 🙂

  9. What an awesome mission you have by trying to reach teens about abuse through a novel. Love that!

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